As summer approaches, shoppers tend to leave winter behind without a second glance. Everyone develops tunnel vision for shorts and T-shirts, and they forget what it’s like to be a savvy shopper. Since Spring has arrived abruptly this year, this is a reminder of the things you won’t want to miss out on when the seasons change.
As we all know, businesses rely on supply and demand to make a profit. For example, in the wintertime, people buy sweaters and boots to stay warm with the cold weather. Companies react to an increasing demand for warm clothes during the winter by selling more for higher prices. They cater their marketing towards customers who want to buy clothing as the seasons arrive. In the summer, most people trade their warm clothes for lighter garments like shorts and sandals to match the weather.
It’s totally understandable to focus on the arriving seasons to purchase clothing for. Unfortunately, some people forget about how they can be fashion-forward, and cost efficient. As much as we all want to be ahead of fashion, it’s okay to look back sometimes. You can save money by purchasing clothing while the customer demand is decreasing because they tend to be priced lower.
It’s easy to be skeptical about buying clothes from last season. A lot of the time, that practice is frowned upon. Plus, it might feel risky to buy clothing for next year, especially considering how rapidly trends change. For example, bootcut jeans made a small reappearance this year, but their popularity next year isn’t guaranteed. Here’s your solution: Avoid the trendy pieces. Go for the basics! Sweaters, solid color jeans, and cardigans will never go out of style. Buying a cute sweater for next year is always a great idea, especially if you bought it on sale.
Now that you know what you’re looking for, you must strategize about when to buy these things. In the few weeks between the seasons, stores will advertise many sales. For example, Hollister and American Eagle often sell their jeans for half-price as the seasons change, but the sales can be brief and items may sell out quickly. If you’re interested in profiting from these sales, there are a few ways you can increase your chances of catching a sale. Primarily, it’s important to check the websites of your favorite stores daily. Sales can pop up without warning, so it’s helpful to look for them as often as you can. Additionally, you can get extra reminders about sales by downloading apps and allowing them to notify you about sales. If you check your email regularly, it’s also very beneficial to sign up for email lists from your favorite stores.
Shopping for new clothes should be fun and exciting! Don’t stress if you’ve missed a sale; there will be others. Hopefully, you’ve learned a lot about planning ahead for next year. Good luck!