Versus Versace has made a spring summer 2017 advertising campaign. The campaign features clothing designed by Zayn Malik. He designed a capsule collection for the brand, Versus, featuring both mens and womenswear. The official line will come out next spring before hitting online and the stores in May. Versus was a well fitted brand for him, considering his style falls closely to the brand. Versus was founded in 1989, by Gianni Versace. The brand considered clothing such as, stylish watches and leather accessories. Zayn worked closely with Donatella Versace to make this inspiring collection. Zayn has stated that he loves and admires Donatella and they both knew that, together, they could create something exotic.
Zayn became more intrigued by fashion and what it has to offer. Although Zayn has always had a passion for fashion, his girlfriend, Gigi Hadid, has brought him closer. They’ve sat front row at Versace fashion shows and Zayn was introduced to some of the most important people in the fashion industry. Such as, Karl Lagerfeld and Anna Wintour. In the recent advertising campaign that versus introduced, Zayn starred with the model, Adwoa. Gigi had shot the images for the campaign and they have released short interviews. Everyone did a marvelous job working with Versus they really give the name justice.