Many makeup lovers were so excited to hear that Tarte was coming out with a shape tape foundation in 2018. The shape tape concealer has been a top selling concealer around the world since it was first introduced. Makeup lovers were excited to see the foundation live up to the legacy. All of this changed when a picture of the foundation was released. There is an obvious lack of variety in the shades of foundation. Many people were infuriated to find that they could not even find a color match close to their skin color. Tarte says they will be coming out with more shades in the future but many people have already decided to boycott it.